she said as she thanked label executive Patrick Moxey, who is well-known in the music industry and is the former head of Sony as well as the label teams for bringing her on board.
“I’m so grateful to have you apart of my journey. Thank you @skattaburrell for always believing in me, I’m so happy to share this moment with you. To my amazing fans and everyone that believed in me THANK YOU!!!! This is only the beginning TEAM ISHY LETS GO!!!” she added.
According to a write-up on the company, Payday Records is a hip-hop label launched in 1992 by Patrick Moxey. Among the artists that Payday’s roster once held are Jeru the Damaja, Jay Z, Mos Def (via his first group U.T.D.), Junior Tucker, Screechy Dan, Showbiz & A.G., WC and the Madd Circle, and many others.
Payday Records was relaunched in 2017, 25 years after it was founded by Moxey in 1992. They were known for launching the careers of Jay-Z and Mos Def, according to Music Business Worldwide. Artists launched via Payday Records currently have their music distributed by Ultra Music (also founded by Moxey) in the US and Sony in the UK.
In July 2015, Jamaican singer OMI’s Cheerleader (Remix) became Ultra’s first No. 1 on the Billboard Hot 100. Ultra later released his Gold-selling Me 4 U album.
Dressing the part of a successful woman, Ishawna donned a matching hot pink pants and blazer, with a white tube top on the inside to show off a little skin.
In recent times, the label relaunched on November 2, 2017, with the track “Our Streets,” by DJ Premier and A$AP Ferg.
In the meantime, producer Skatta Burrell also shared his congratulations for Ishawna, whom he has been working with in recent times since she was a part of Downsound Records.
“I don’t stop until it’s done. Congratulations @mslegendary on Signing Your first International Record Deal. Patrick Moxey we finally made it happen and we about to do great things,”he wrote.
Ishawna recently received a bump up in her career after releasing her song “Brace It” featuring chart-topping artist Ed Sheeran. The two collaborated following her remix of his “Shape of You” song, a track called “Equal Rights” that has incensed many dancehall fans but also showed off Ishawna’s writing and singing skills.
The self-proclaimed Dancehall Cinderella continues to make a mark on her own and has not backed down from artists like Bounty Killer, who criticized her “Equal Rights” track and later suffered her wrath at Reggae Sumfest this year as she used his image as a prop in her performance that not only outraged the artist but also fans of the artist.
Ishawna previously had a deal with Downsound Records, headed by Joe Bogdanovich. She, however, severed ties with that label in 2016 and had been operating independently.
There however appears to be no beef between Ishy and the entity, as she has appeared on several subsequent stagings of their Reggae Sumfest event. Her most recent stint on the festival left tongues wagging after a stunt involving her nemesis Bounty Killer.
Fans of the Slippery When Wet singer are over the moon about the announcement.
“I was about to cry! And you told me not to😢 Congratulations babe, I am super proud of you and I am here supporting you 100% in your future endevors! Love you! Muah!❤️🙌🙏🏽” said a supporter.
“Congrats ishy you work hard and you deserve everything 👏👏👏👏keep shining dancehall Cinderella 🥳🥳🥳🥳,” another fan added.
“Congratulations huniiii!!!!! Up from here 🔥” one more added.
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