International dancehall artist Sean Paul has teamed up with United Kingdom-based Port Royal Patties to launch his own patty brand called Scorcha...
The popular Jamaican delicacy has been an international hit in Caribbean communities in New York, Canada, and the United Kingdom.
The Scorcha patty is named after Sean Paul's eighth studio album, which was released on May 27.
Port Royal Patties is a Jamaican family-run business, founded by Kingstonian Edward Johnston, with products in major stores, schools, and restaurants across the UK.
U want a #SCORCHA??? Come get 'em Fresh + Hot!!! That was Grammy-winning dancehall artiste Sean Paul’s question to his 1.4 million followers on Instagram this week.
The UK-based company also announced the new partnership deal via its social media pages. The post featured a video pieced together with Sean Paul’s single “Scorcha” and featured the caption “Scorcha Patty! Presented by Sean Paul! Made by Port Royal.” The promotional video, which also shows images of the Jamaican patty with the engrained words “Scorcha” branded on the side, was just one in a series of posts aimed at promoting the product and introducing it to the broader market.
Jamaican patties have become increasingly popular all over the world. The United States and the United Kingdom have been attractive playing grounds for patty distributors. With thousands of Jamaicans being added to the diaspora within these territories on a yearly basis, it is a no-brainer that companies would seek to tap into this demand and market one of Jamaica’s most iconic foods.
United Kingdom-based Port Royal Patties also made an IG post advertising the new product. The clip, which sees the Jamaican entertainer giving a fan one of the pastries, was captioned, “Sean Paul presents… The Scorcha Patty!! made by Port Royal! ever Blazing!! Available for a limited time only from the Yellow Patty Van.”
A Jamaican patty is a semi-circular pastry that contains various fillings and spices baked inside a flaky shell, often tinted golden-yellow with an egg yolk mixture or turmeric.
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