This comes as a surprise to Shenseea and Trinidad Soca Singer Kerwin du Bois' Can you hear the collab from Carib Beer? which was released last month and also featured DJ Khaled.
The Pandora collaboration, which the two entertainers lost last month, will be their first during the 2021 Soul Train Music Awards at Bet on November 28, as part of a national media platform campaign in Ott, cable, advertising, online, social, external, and voice over Pandora and Siriusxm.
Speaking on the concept, Jason Campbell, head of creativity in 'Translation', said "This campaign enabled us to pick up one of the most recognizable sounds in music and culture and find real relationships with a new top artist and come up with an example The Pandora's playlist any. "
"Through her relationship with Khaled's old dancehall and her example of what follows for female artists, Shenzeea was Khaled's perfect ally to help explain why the Pandora listening experience is unique," she added.
Right Song is an organic video reproduction that originally led to the campaign. In it, DJ Khaled animatedly explains to a friend of a remote camera that the music playlist whose guests really like is actually pandora stations.
"When you play Pandora, you set the mood," he says with a trademark of Flair. "It saves energy. It inspires me to make music. It's amazing!"
Shenzeea is expected to release her debut album in early 2022
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